XRP Gets Another Boost Through Ripple Deal With Florida Athletics
In briefRipple struck a multi-year deal with the University of Florida to feature the XRP logo on the field at Ben Hill Griffin Stadium, plus digital properties and signage, alongside a commitment to fund financial and technology education for student-athletes.Its Ripples latest college-sports play, following a deal earlier this year to put the XRP logo on Kansas Jayhawks basketball jerseys.The branding push comes as XRP trades around $1.41—up 34.9% over 30 days but down 49.8% on the year. Ripple is taking its crypto-in-college-sports playbook to the Swamp, striking a multi-year marketing deal with the University of Florida that will splash the XRP logo across the field at Ben Hill Griffin Stadium starting this football season. Florida Athletics announced the deal Friday, saying the XRP branding will appear on the field as well as on digital properties and event signage in Gainesville. Myriad: Where does XRP price go next? Click to make your prediction. Beyond the marketing, Ripple committed to supporting financial and technology education for Florida student-athletes and the broader campus community, spanning both traditional finance and digital assets. Terms werent disclosed. “Florida has a long history of embracing innovation and technology to enhance the experience of our fans and advance our programs,” University of