New York City Council probes Polymarket, Kalshi over marketing practices
The New York City Council has opened an investigation into the marketing practices of four prediction market platforms, including Polymarket, Kalshi, Coinbase and Gemini Titan, over allegations that event-contract firms may use deceptive advertising to attract consumers. The office of New York City Council Speaker Julie Menin said Wednesday that the council has been examining allegations of “false, deceptive, unconscionable, and objectionable marketing practices” in the prediction market sector for several months. Letters sent by Menin to the four companies seek information about how the platforms advertise event contracts covering sports, politics, culture, weather and other subjects. The council also plans to hold a hearing as it considers whether existing consumer protection rules are sufficient or whether new legislation or other policy action is needed. “Prediction markets aggressively entice consumers to bet and wager on sports, politics, culture, weather, and pretty much anything,” Menin said in a statement. She added that she intends to use the councils authority to protect New Yorkers from what she described as deceptive and predatory marketing practices. Prediction market probe focuses on advertising practices Menin‘s letters cited allegations involving Polymarket’s promotional campaigns as one reason for examining marketing across the industry rather than limiting the inquiry to a single company. A