Smart Media Planning: How Outset Media Index Helps Stay Within Your Budget

This creates a more complete picture of media value before budget decisions are made.  1. Unified Media Intelligence  Media research is often scattered across multiple subscriptions and spreadsheets.  Context: Teams regularly switch between Similarweb, Ahref1s, media databases, and manual editorial checks to assess publication quality. Conflicting signals slow planning and reduce confidence.  Operational implication: Research costs rise while campaign decisions remain inconsistent.  OMI consolidates these fragmented workflows into a unified framework for media analysis. Users can compare outlets side by side using normalized methodology and structured scoring systems.  2. Better Placement Prioritization  High-traffic outlets do not always produce meaningful communication outcomes.  Context: Some publications generate visibility but weak audience interaction. Others produce lower traffic but stronger syndication, industry influence, or citation activity.  Operational implication: Teams overspend on placements optimized for appearance instead of outcomes.  OMI helps identify which outlets align with specific communication goals, including visibility, engagement, SEO impact, and industry relevance.  This improves placement prioritization before budgets are committed.  3. Faster Media List Creation  Manual media list building consumes operational resources.  Context: PR specialists often spend hours filtering outlets manually, reconciling spreadsheets, and reviewing scattered metrics.  Operational implication: Planning cycles slow down and internal labor costs increase.  OMI allows teams to filter publications by customized parameters, compare outlets through dual scoring systems, and build focused

05-08Industry

PROS explodes 48% as Upbit and Bithumb listings ignite demand

Upbit will add Pharos to its KRW, BTC, and USDT markets on May 8, giving Korean traders new spot access to PROS. PROS jumped 47.8% to $0.9457 after Upbit and Bithumb expanded Korean market access.Pharos trading volume rose 209.6% to $28.7 million as listing momentum boosted activity.CoinGecko ranked PROS at #255, with a $127.5 million market cap after the rally.  The exchange notice said trading support was scheduled for 8:30 p.m. Korea time.  Deposits and withdrawals are expected to open within one hour and 30 minutes after the notice. Upbit said users must send PROS through the Pharos network only, as deposits through unsupported networks may take longer to return.  Interestingly, CoinGecko data showed Pharos trading at $0.9457, up 47.8% over 24 hours. The token also gained 45.7% over seven days, placing it above the wider crypto markets daily move.  Trading activity also increased. CoinGecko placed 24-hour PROS volume at $28.7 million, up 209.6% from the previous day. The token had a market cap of about $127.5 million and ranked #255 on CoinGecko.  The price move also came as Bithumb added Pharos to its Korean won market. That gave PROS another local listing on the same day and expanded access beyond Upbit  Early trading limits will

05-08Industry

Long-Time Yankees Pitcher Joins American League Bottom Feeder After Trade

The New York Yankees are enjoying a strong season with a roster full of returning veterans, but there is at least one unit that doesnt seem to be clicking as well as the rest of the team.  As the Yankees emerge as the American League leader in numerous offensive and pitching categories, the teams bullpen mix is still a bit of a question mark, outside of high-leverage options like closer David Bednar.  “A key issue has emerged with the bullpen: Theres a significant drop-off after its top five of Bednar, (Camilo) Doval, (Fernando) Cruz, (Tim) Hill and (Brent) Headrick,” Chris Kirschner wrote for The Athletic. “The Yankees need someone outside that circle of trust to emerge. Otherwise, this group could be in trouble.”  Outside of those names, the team has had a bit of a revolving door to the relief corps, with options like Paul Blackburn, Ryan Yarbrough, Jake Bird and Yerry De Los Santos cycling through. But even as the Yankees explore their options for low-leverage arms, it seems they werent terribly interested in a reunion with three-year reliever Yoendrys Gomez.  Former New York Yankees Reliever Yoendrys Gomez Traded To Minnesota Twins  Gomez first joined the Yankees system in 2017 and made his major-league

05-08Industry

Mantle Unveils CeDeFi Infrastructure for Around-the-Clock Tokenized Stock Markets

Mantle has integrated xStocks. The tokenized equities space is getting a significant boost with a new integration announced by Mantle‘s blockchain network, featuring xStocks and Fluxion. It will place xChange by xStocks on Mantle’s infrastructure and establish a new space for tokenized stocks supported by institutional-grade liquidity.  Tokenized equities just leveled up to the bar institutional capital actually requires.  The launch is part of a wider trend of real-world asset tokenization, one of the largest areas across all of digital finance. The integration will eliminate issues that have plagued the adoption of tokens in equity trading by larger investors and professionals, Mantle said.  xChange Goes Live on Mantle  Mantle confirmed that the new xChange by xStocks is live on the network. Traders have access to tokenized equities powered by Atomic RFQ technology through the integration.  “The system can help reduce slippage and eliminate partial fills that often affect big trades on decentralized markets,” the company officials said. Access to deep liquidity remains essential for institutions looking for dependable execution quality in a blockchain trading ecosystem, the company noted.  Trading for 10 tokenized equities is now underway and will be expanded as adoption grows.  Fluxion Enables Around-the-Clock Trading  In addition, Mantle said that Fluxion will play an important role

05-08Industry

Coinbase went down for over 5 hours after missing earnings. Bulls still see a path to $300 billion by 2030

Tech  Coinbase went down for over 5 hours after missing earnings. Bulls still see a path to $300 billion by 2030  Coinbase, the largest US-based exchange, ended a difficult first quarter with a fresh test of investor confidence after the crypto exchange missed Wall Street estimates by reporting another quarterly loss, and later suffered a service disruption tied to an Amazon Web Services (AWS) outage.  The sequence gave investors a sharp reminder of the companys two competing narratives. Coinbase remains heavily exposed to crypto trading cycles, which weakened in the first three months of the year as Bitcoin and other digital assets retreated from recent highs.  At the same time, the company is asking the market to value it less as a simple token exchange and more as the infrastructure layer for stablecoins, derivatives, prediction markets, and artificial intelligence-driven payments.  Trading slowdown hits first-quarter results  Coinbase reported revenue of $1.41 billion for the quarter ended March 31, below Wall Street expectations of about $1.52 billion. The company posted a loss of $1.49 per share, compared with expectations for a profit, as weaker trading activity weighed on its largest revenue stream.  The company reported a net loss of $394.1 million, marking its second consecutive quarterly loss after a

05-08Industry

U.S Government Makes Another Coinbase Deposit: What Are the Implications?

Tech  U.S Government Makes Another Coinbase Deposit: What Are the Implications?  U.S. confiscated cryptocurrency assets have been moved to Coinbase Prime (Coinbases institutional trading platform). However, compared to the billion-dollar transfers that typically cause market turbulence, this most recent movement is much smaller.  Authorities deposited about $34,800 worth of digital assets linked to confiscated money associated with Brian Krewson, according to blockchain tracking data. According to reports, the assets are part of a much larger story connected to Ethereums early history.  Confiscated Ethereum  Authorities claim that Luke Atwell and Christopher Castelluzzo participated in Ethereums initial coin offering (ICO) in July 2014 using money from drug sales. About 30,000 ETH were bought with about 15 BTC, which was an investment worth about $9,000 at the time. That position saw tremendous growth over time, reaching a final value of about $53 million.  Major Outage Halts Trading on Coinbase  Toncoin (TON) Price Rally Might End at $3, Ethereum (ETH) Becomes Falling Star, Bitcoin (BTC) First $82,000 Attempt in 380 Days: Crypto Market Review  You Might Also Like  Investigators think those holdings were later managed by Brian Krewson. A variety of cryptocurrencies, including Chainlink, TrueUSD, Polygon, Uniswap, Avalanche, and ETH itself, are currently among the seized assets.  The most recent transfers included the following:24,000

05-08Industry

KuCoin Web3 Wallet Integrates 1inch Swap API to Power Gasless, MEV-Protected RWA Swaps

Tech  KuCoin Web3 Wallet Integrates 1inch Swap API to Power Gasless, MEV-Protected RWA Swaps  PROVIDENCIALES, Turks and Caicos Islands, May 8, 2026 / — KuCoin Web3 Wallet today announced its integration with the 1inch Swap API, strengthening its wallet-native swap infrastructure for supported crypto assets and tokenized real-world assets. Building on KuCoin Web3 Wallet‘s recent integration with Ondo Global Markets, which brought hundreds of tokenized real-world asset exposures into its self-custodial wallet, the 1inch Swap API integration further enhances the transaction layer behind this experience by enabling eligible gasless swaps, deeper liquidity access, more competitive pricing, and built-in MEV protection. The integration reflects KuCoin Web3 Wallet’s continued commitment to building a more secure, accessible, and trusted gateway for users to participate in both crypto-native and real-world asset markets.  As tokenized RWAs continue to expand onchain, the quality of execution, security, and infrastructure becomes increasingly important to user adoption. Through the 1inch Swap API, KuCoin Web3 Wallet users can access a smoother swap experience designed to reduce common onchain friction, including the need to hold native gas tokens, fragmented liquidity, slippage concerns, and risks associated with front-running or sandwich attacks.  “KuCoin Web3 Wallet is built to make self-custody more accessible without compromising execution quality or

05-08Industry

AWS Northern Virginia data center overheats, impacting Coinbase

Coinbase said on Friday its markets are being placed in “cancel only” mode but will begin to re-enable trading “shortly.”  Amazons cloud unit said on Friday it is working to restore normal temperature levels at its Northern Virginia data center, which has impacted trading on Coinbase and other websites.  “We are observing early signs of recovery. We continue to work towards restoring temperatures to normal levels and bring impacted racks back online in the affected Availability Zone (use1-az4) in the US-EAST-1 Region,” Amazon Web Services said in a status update on Friday at 5:11 am UTC.  The outage has notably impacted crypto exchange Coinbase, one of the biggest crypto exchanges in the world, which said customers were experiencing “degraded performance.” FanDuel, an American gambling company, said it was also impacted.

05-08Industry

Gilead Sciences (GILD) Stock Drops Despite Q1 Beat on Massive Acquisition Charges

Gilead Sciences, Inc., GILD  Shares declined nearly 2% during after-hours trading Wednesday, and continued their descent with a 1% drop to $132.60 in Fridays premarket session.  The biopharmaceutical company reported first-quarter revenue of $6.96 billion, narrowly beating the Streets $6.91 billion estimate. On the bottom line, adjusted earnings per share reached $2.03, comfortably ahead of the $1.91 analyst consensus compiled by FactSet.  Building on these quarterly results, Gilead increased its full-year revenue outlook to a range of $30 billion to $30.4 billion, representing an upward adjustment from the previous $29.6 billion to $30 billion guidance.  However, the earnings outlook painted a starkly different picture.  Management now projects a full-year adjusted loss ranging from $0.65 to $1.05 per share. This represents a dramatic departure from the companys earlier guidance of $8.45 to $8.85 in positive earnings. The Street had anticipated $8.65 per share.  The company attributed this guidance reversal to $11.5 billion in in-process research and development (IPR&D) expenses, combined with elevated financing costs stemming from several recent acquisitions.  HIV Franchise Delivers Robust Performance  Biktarvy, Gilead‘s leading HIV treatment, continued its strong momentum. The drug generated $3.4 billion in sales, reflecting 8% growth and representing approximately half of the company’s total quarterly revenue. The overall HIV segment demonstrated solid

05-08Industry

ECB Chief Lagarde Warns Euro Stablecoins Pose Systemic Risk To Financial Stability

European Central Bank President Christine Lagarde has issued a stark warning against the adoption of euro-denominated stablecoins, arguing that such digital assets could undermine financial stability and disrupt the transmission of monetary policy across the Eurozone. Speaking in remarks reported by Bloomberg, Lagarde pushed back against the notion that stablecoins could serve as a practical tool for strengthening the euros international role, describing the potential costs as outweighing any short-term benefits.  Stablecoins Seen as Threat, Not Opportunity  Lagarde acknowledged that euro stablecoins might offer some near-term advantages, such as lower financing costs for certain transactions or expanded influence in global digital payments. However, she argued that these gains are eclipsed by significant risks to the Eurozone‘s financial architecture. She emphasized that the core challenge for Europe is not to replicate financial tools developed elsewhere, but to build a secure and reliable asset base that supports capital market integration and reinforces the euro’s standing globally.  The ECB President‘s position places her at odds with Joachim Nagel, President of Germany’s central bank, the Bundesbank. In February, Nagel expressed public support for euro stablecoins, viewing them as a potential avenue for innovation and competitiveness in European payments. This divergence highlights an ongoing internal debate within the

05-08Industry
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