Google Bans DeFi From Advertising On Its Platform, What Now?
DeFi is set to be hit the hardest by Googles new advertising policy which went live on the 3rd of August. The new policy embraces advertisers promoting cryptocurrency exchanges and wallets, provided that they meet certain criteria. This new development might have grave implications for small DeFi startups looking to reach a wider audience. A major reason for the ban may be the vastly unregulated scene of decentralized finance and the resulting prevalence of scams. Beginning on August 3rd, Google‘s new advertising policy came into effect. The new policy changes the landscape for cryptocurrency adverts on the world’s biggest search engine. Cryptocurrency exchanges and wallets now may advertise on Google but they must first meet several requirements to be able to do so. DeFi protocols are having advertisements banned away from them by Google, together with ads on token liquidity pools. This move puts new DeFi protocols in a difficult spot and older protocols will themselves have to deftly navigate the new regime of regulations. The Google DeFi Ban Google has opened its doors to the gamut of cryptocurrency adverts with its new policy on Financial products and services. However, theres a catch as it requires ads for exchanges and wallets to meet certain criteria. The exchange or