Roundtables DeFi media payment platform to migrate $100M in ad payments to USDC
Journalists getting paid for their work usually means waiting weeks, sometimes months, for a check to clear through layers of ad networks and finance departments. Roundtable says it just erased that wait entirely. The Nasdaq-listed media technology company announced on Sept. 23, 2026, that its new DeFi media payment platformis fully live, settling advertising revenue with journalists in real time through Coinbases $USDC infrastructure — a shift the company frames as the end of an era for how the media business handles money. Key takeawaysRoundtable‘s DeFi and AI-powered media payment platform went live on Sept. 23, 2026, integrated with Coinbase’s $USDC payment infrastructure.The system pays journalists in real time through smart wallets tied to their Coinbase accounts, cutting out traditional payment intermediaries.Roundtable is migrating $100 million in advertising payments from a legacy fiat system to its Web3, AI-driven Media OS under a ten-year contract.RTB shares began trading on Coinbase the same day the platform launched.Former UK Prime Minister Liz Truss joined Roundtables board on Sept. 18 and is promoting the platform to major European media brands. A DeFi Media Payment Platform Built on Coinbases $USDC Rails Roundtable describes itself as an AI- and DeFi-powered Enterprise MediaOS and marketplace, and the platform now running









