Exodus (EXOD) Announces Official UFC Deal And Exodus Pay
JP Richardson, co-founder and CEO of Exodus Movement (NYSE American: EXOD), opened part of the Exodus Summit today in Omaha, Nebraska, with an announcement about where he thinks the companys customers already are. Exodus is becoming the official payments partner of the UFC, Richardson said, with the partnership going live June 1. This launch coincides with the UFC staging its “Freedom 250” fight event on the White House lawn to mark the 250th anniversary of the United States, making it the first UFC event held on those grounds. Branding will appear inside the octagon, in broadcast spots, and through activation footprints at the venue itself. “As the fans walk through the gates, youre gonna see Exodus activation footprints everywhere at the White House,” Richardson said. Richardson framed the deal in two dimensions: brand exposure and trust. For a financial application, trust is not a marketing metric but rather a result of a solid product. Consumers do not experiment with unrecognized brands when their money is involved, and Richardson argued that the UFCs reach, 700 million fans across 165 countries, provides the kind of repeated, high-stakes visibility that accelerates that trust-building at a scale few media properties can match. The deal is multi-year. Richardson described the target