Gucci lance la Fashion Week de Milan dans le métaverse
Technologie Gucci lance la Fashion Week de Milan dans le métaverse Il y a 9 minutes Nouvelles Bitcoin Ethereum Gucci has welcomed its new creative director by reenacting its Milan Fashion Week runway show across three virtual platforms. On Sept. 22, Italian fashion house Gucci had its first runway show under new creative director Sabato de Sarno both in the real world and on three major digital platforms: Zepeto, Roblox, and QQ. The collection, named “Ancora” — Italian for an encore — was initially slated to take place near Milans prestigious fine arts university, Accademia di Brera. Still, bad weather forced organizers to move the show indoors. Nonetheless, its virtual versions kept the original concept and allowed global access and engagement free from weather constraints. On the Roblox platform, Guccis permanent experience underwent a facelift to mimic the physical location of the show in the Brera district. The fashion house also made three mini-games available to visitors to the virtual show, allowing them to win limited edition rewards. Similarly, the Zepeto platform live-streamed Guccis runway show and accommodated elements from Brera and the show in its Gucci Ancora space. Users could also purchase items from the physical show for their avatars from a virtual Gucci store. On its part, the