The crypto marketing trap: Hiring crypto experts can backfire | Opinion
Every trader knows that trading his expectations, not the market conditions, will liquidate his positions. If only crypto companies could follow the same logic and stop hiring marketers who go against the marketing fundamentals with 100X leveraged expectations that they know better. You might also like: Educational gap has a drastic impact on PR and brand marketing in crypto | Opinion I‘ve met dozens of marketers who think crypto marketing is a different beast. It’s easy to buy into this misconception, given that the industry is flashy, fast-paced, and often feels like the Wild West of finance. Compounding this issue are the trailblazing founders of new crypto companies who believe their industry and products are unique, require a unique approach, and consequently hire specialists who know crypto more than they know marketing. This has resulted in a surge of untrained crypto marketers concocting quirky and inefficient solutions on how to scale their businesses. By blindly following the industry trends, marketing departments often become a liability to crypto companies. So, if you have a marketing team that is constantly missing the mark and is about to get liquidated—follow me on this one. How to spot a lame marketer？ 1. Your marketer does not go beyond leads.In crypto
