Bitcoin Saves Luxury Wine Retailer During Crisis
As the wine industry is struggling to recover from its pandemic-induced crisis, one luxury retailer is thriving. In an article published by Drinks International magazine, Bordeaux-based BTC Wine is doing “very well” after Bitcoin shot up to an all-time high of $42,000 last month. It was launched by French fine wine trading firm Lasserre s director of sales. “We have a new kind of customer. They have a lot of Bitcoin, and they want to spend it. Fine wine is a status symbol. They have bought the cars and the real estate, and then they go directly to the fine wine, so its a good market for us.” Exclusive Burgundy wines as well as top Spanish wines are among the merchants most notable offerings, which include 200 items in total. Apart from Bitcoin, those who want to get a taste of a purple-hued 2005 Latour can also pay in Ethereum and Bitcoin Cash. All payments are processed by crypto old-timer BitPay. Exploring more opportunities BTC Wine wants to go beyond accepting Bitcoin as a payment method, exploring the possibility of integrating the blockchain technology into the supply chain. As reported by U.Today, IBM and eProvenance introduced a blockchain-powered product for tracking the entire process of winemaking last