Can Ripple Be a Player in the NFT World?
In brief Ripples recent investment in Mintable represents an interesting development in the fast-growing NFT market. The company believes it can make inroads on the basis of its energy efficiency and lower costs. Crypto markets took a dip this summer but NFTs, or non-fungible tokens, are as hot as ever. Sales of the tokens—which are touted as unique digital artifacts—totaled $2.5 billion in the first half of 2021, and are still going strong as collectors snap up NFTs of art, sports highlights, and much more. The NFT boom has brought new opportunities for artists, actors and entrepreneurs, but also for blockchains and distributed ledgers. While Ethereum is the go-to place to mint and store NFTs, rivals are trying to get in on the action—the latest example being Ripple. The company, whose fate is hitched to the XRP ledger, announced last week that it joined a Series A investment in Mintable, a site that offers simple tools for anyone anyone to make NFTs. In an interview with Decrypt, Ripple executive Monica Long described NFTs as “something were betting on”, and said the XRP ledger is a natural fit for inscribing NFT ownership. In particular, she pointed to the ledgers very low costs and built-in decentralized