Disney wants to become the happiest place in the metaverse
Mickey Mouse is poised to venture into the metaverse. Walt Disney (DIS.N) CEO Bob Chapek said the entertainment conglomerate is preparing to make the technological leap into a virtual reality world first imagined by science fiction writers. It is a popular destination these days, ever since Facebook (FB.O) CEO Mark Zuckerberg announced the future of his company would be devoted to creating a robust, three-dimensional environment where users digital avatars would work, hang out and pursue their hobbies. Other big companies, including game-makers Roblox Corp (RBLX.N) and Epic Games, and software giant Microsoft Corp (MSFT.O), are working on their own metaverses. Disneys plan was notably devoid of specifics, beyond dropping a buzzword that has animated Silicon Valley. Chapek told investors Wednesday that entering this new digital frontier is consistent with Disneys long history of technological innovation, dating back nearly a century to Steamboat Willie, the first cartoon to feature synchronized sound. “Our efforts to date are merely a prologue to a time when well be able to connect the physical and digital worlds even more closely, allowing for storytelling, without boundaries in our own Disney Metaverse,” Chapek said during Disneys fourth-quarter earnings call. In an interview with CNBC, Chapek said he envisions it as