TIME Magazine to Hold ETH on Balance Sheet
TIME Magazine will hold Ethereum on its balance sheet under a partnership with Galaxy Digital focused on metaverse content. The deal comes with the launch of the TIME100 Companies category on the metaverse. Galaxy Pays TIME Magazine in ETH for Metaverse Content According to a Thursday press release, Galaxy Digitals entertainment arm, Galaxy Interactive, has entered a content sponsorship deal with TIME Magazine. With the partnership, the magazine will be launching a new version of its TIME100 Companies, featuring the top global companies and entrepreneurs in the metaverse space. “Metaverse” is a term used to refer to new virtual worlds that leverage virtual reality and are hosted on public blockchains like Ethereum. There are different metaverse projects that incorporate elements from blockchain gaming, such as non-fungible tokens (NFTs) and other financial incentives, called GameFi. The partnership with TIME Magazine was financed in Ether (ETH), the native asset of Ethereum blockchain and the second-largest cryptocurrency. As part of the deal, the 98-year old magazine has agreed to accept and hold ETH on its balance sheet, making it the first major media organization to do so. The Galaxy-TIME partnership also includes a new weekly TIME newsletter, “Into The Metaverse,” as well as educational material designed to