Ad restrictions won’t impact crypto demand, Binance CEO says
Binance CEO Changpeng Zhao, also known as “CZ,” claimed that the growing restrictions on crypto advertisement wont impact the demand. During his interview with CNBC, CZ stressed that physical crypto advertisements and crypto ads, in general, have not had much impact on user growth, and it has only become common over the past few years. He said that the majority of crypto adoption comes from “word of mouth” marketing. He also added that primary advertising services such as Google and Facebook had not allowed crypto ads for the longest time. Thus, it‘s clear advertisement doesn’t play a significant role in crypto adoption or demand. He went on to add that the series of regulatory clampdowns on crypto ads only shows the growing demand. CZ said:“The reason why regulators have to limit advertising is probably because of such high demand. Most of our users come from word of mouth anyway. [...] So, I dont think its going to have a huge impact.” The CEOs comments come amid the growing restrictions and slew of actions taken by various countries over the past few weeks. Singapore recently issued new guidelines for crypto companies, prohibiting crypto advertising in public spaces. The Monetary Authority of Singapore also