What Web 3 Can Learn From Steve Jobs
Legendary technologist and Apple (AAPL) CEO Steve Jobs may have been better with words than he was with design. He recognized that “every once in a while, a revolutionary product comes along that changes everything.” From the printing press to the telegram to the iPhone – these products not only changed entire industries, they changed the world and the way we interact with it. When Steve Jobs introduced the iPhone in 2007, he emphasized its innovative user interface that replaced the typical smartphone keyboard with a wide, multi-touch screen. As he predicted, this breakthrough product decision created a new standard for consumer hardware and led to competitive innovations. There likely would be no Snapchat or WhatsApp without the iPhone. Today, enthusiasts hope that Web 3 changes everything. Its differentiating technology, smart contracts made up of immutable code and data on the blockchain, aims to cut out the need for middlemen in finance to help creators retain ownership and more. Similar to the iPhones trajectory, enthusiasts posit that smart contracts innovation will create new and improved industries and behaviors. However, products built using smart contracts are more analogous to early smartphones than the iPhone. They are miles away from decentralization, aggressively technical and composed