Globant Survey: Most Gamers Believe Metaverse Will Change the Gaming Industry Positively
Metaverse Tech Might Change the Gaming Industry, Globant Survey Finds The sentiment of gamers toward metaverse tech and its influence on the future of the industry is changing to a more positive light. A new survey, titled “Metaverse Awareness Survey,” published by Globant, a software and tech company in partnership with Yougov, found out that gamers believe that the buzz around the metaverse is justified. The survey, which touched on other metaverse-related subjects like NFTs, consulted 1,000 gamers about the importance of the metaverse for the interactive entertainment industry. More than half of the surveyed believe that metaverse and its tech will impact the sector, with 41% of this group stating it will do it in a positive way, with 25% disagreeing about this issue. Advertising is also still seen badly by gamers in the metaverse, with only 35% being comfortable with advertising in these spaces. Only 44% would accept advertising in the metaverse if there was some kind of reward associated, like access to apps. Nicolas Avila, CTO for Globant in North America stated: Through this survey, we see that although the development of the metaverse is still in its early stages, U.S. gamers already see the technology as capable of expanding the realm