NFT Paris Founder Says Brands Are Fully Embracing NFTs
Preparations for the third edition of the NFT Paris conference on February 23-24, 2024 are well underway, and founder Alexandre Tsydenkov anticipates a big turnout, with mainstream brands “fully embracing” the technology of NFTs or non-fungible tokens. Even amid the current bear market, brands continue to have active projects in development, Tsydenkov told Descifrar (an official media partner of the event). “I would say [they‘re] fully embracing,” he said. “Obviously they have to make sense financially, so some have slowed down a bit, but there’s definitely still a strong interest [in NFTs].” “Weve definitely seen a detachment from the speculative aspect, that is really happening now—because there is not a lot of money left,” he added. “So the people who are left here are here to see how we use the technology, and corporates are still very eager to use the technology.” At the 2024 edition of NFT Paris, Tsydenkov said, the range of participants “is going to be even broader than last year.” While the 2023 conference focused on luxury, music, fashion, gaming, and arts, he said, “this year its going to be the same, plus definitely a bigger focus on blockchain builders, more technical aspects.” Image: NFT Paris “It‘s a conference about culture







