Um novo curta-metragem de Budvar celebra mulheres inspiradoras na cerveja tcheca hoje
Finanças Um novo curta-metragem de Budvar celebra mulheres inspiradoras na cerveja tcheca hoje 27 minutos atrás Notícias do Bitcoin Ethereum TO GO WITH AFP STORY BY JAN FLEMR Czech Budweiser beers leave the production line at the Budejovicky As the national brewery of the Czech Republic, Budweiser Budvar has been crafting award-winning lager for its people for over a century. In fact, its home city of České Budějovice, holds brewing traditions which stretch back to 1265. All-too-forgotten from that lengthy roll of history, however, is the reality that brewing was once a skilled labor conducted largely by women—both in homes and in small breweries dotting the Bohemian landscape. A new campaign launched by the brand wants to remind drinkers that “Great Beer [Is] For Everyone.” Earlier this summer, Budvar commissioned the production of a short which follows three talented women from different sectors of the beer industry in Czechia. Its stars include Magda Hoppová, a brewer and celebrated beertender (výčepní) from Prague; Jitka Ilčíková Joith, founder of Wild Creatures brewery in Moravia, who is re-popularizing the forgotten technique of spontaneously fermented wild ales; and Johana Potužníková, who heads up craft partnerships for Budvar. Although the industry continues to be male-dominated, the film illustrates how trends are shifting—both