Intrusive. Aggressive. Irrelevant. In a multi-billion dollar industry these are the kind of words the majority of people use when describing their experience with digital ads. Studies by Forbes show that up to 47% of consumers block ads for a number of reasons including the lack of relevancy, and for brands and entities this poses an equally major issue of wasted ad dollars.
That‘s why Crowny, a platform that allows brands to create effective ad campaigns that reach their target audience with ease and simplicity, is tackling these problems head on. Crowny allows users to receive rewards for engaging with brands they already love and this provides a direct benefit to those brands in that they target users that want to see their content. From the two sides, it’s a clear win-win situation.
With a steadily growing digital ad space, consumers increasingly feel that digital ads invade their privacy, are often overly aggressive, and are unengaging at best. Consumers want more control over what they see online, while brands want to efficiently use their ad spend, and Crowny provides a welcome solution to both sides of the equation.
What Crowny Does Differently
There are two parties within the advertising marketplace: businesses and consumers. Crowny‘s model is designed to drastically improve user experience as well as increase lead generation and conversion rates for brands. Arguably even more notable is Crowny’s built-in loyalty system that benefits all parties by aligning interests and long-term engagement, while being completely free for brands and users to take advantage of.
For Consumers
Crowny puts consumers in the drivers seat by allowing them to select their favorite brands and set their own ad preferences with a high level of granularity. This gives them complete control over the type of content they wish to receive as well as when and how they wish to receive that content. When users are in control, they are able to get more value out of their content.
And that‘s not all: Crowny also guarantees the safety and sanctity of each user’s personal data. Personal data is never shared with third parties and user data is securely stored and anonymized.
For Businesses and Ad Companies
Research has shown that a large percentage of businesses use aggressive, brutish and borderline unethical methods to bombard users with poorly targeted ads. Now with Crowny, consumers have a chance to fight back and truly take control.
Crowny deploys efficient methods to solve this problem as well as help businesses get more out of their Ads. For instance, through push notifications, geofencing and QR codes, the Crowny app offers the possibility to reach consumers directly in real-time. There is also the possibility for users to engage with brands both on and offline.
Further, the app has a gamified, incentivized and user-interactive interface that is guaranteed to make consumers more engaged than ever with their favorite brands. And the fact that ads are shown to users who have shown some level of interest in them means businesses are unlikely to experience problems like users-blocking their ads or completely ignoring them.
In short, Crowny guarantees a value-laden symbiotic consumer-brand relationship.
The Technology That Makes It Happen
The $CRWNY token is hoisted on the Ethereum blockchain as an ERC20. This token standard facilitates efficient transactions with minimal risk of contract breaking and a high level of security.
Crowny will later on migrate to Solana by using the Wormhole bridge to Solana to support key functionalities of the platform. The token structure that Crowny has developed will enable it to serve both its native platform users as well as the crypto community at large.
Crowny has stepped in to offer effective solutions to age-old problems plaguing the tech and advertising space by guaranteeing user data privacy as well as ensuring that companies get their ads to people that really want them. The Crowny platform is set to drastically improve user experience and conversion rates for advertisers, creating a two-sided marketplace that ensures a better deal for everyone.