The Harsh Reality of New Crypto: Just 7% of Major Tokens Beat Their Launch Price

Extrait:Only 7.1% of major cryptocurrencies launched since 2024 are trading above their initial token generation event (TGE) price, according to analytics firm CryptoRank, which tracked 113 coins with a market capitalization above $100 million as of July 21. The median return for these projects is -95.7%, with just eight tokens in profit—led by Hyperliquid‘s HYPE (up 1,519%) and Ondo Finance’s ONDO (up 101.4%). Even among the eight winners, only a few showed outsized gains. CryptoRank attributes the widespread declines to sell-offs, thin liquidity, and regulatory uncertainty, though exploits and other factors also caused major crashes. The findings contrast with a broader market recovery, as Bitcoin climbed above $66,000 on higher ETF inflows and softer US inflation data.

Almost every high-value cryptocurrency launched since 2024 is now worth less than it was at launch, according to analytics firm CryptoRank.

The firm tracked 113 coins since their token generation event (TGE) price, with only 8 of them now above that price, a median return of -95.7%.

The sample is limited to projects with a market capitalization above $100 million as of July 21, CryptoRank told CryptoPotato.

CryptoRank Study: Eight Exceptions to the Rule

Eight coins included in the survey are in profit, led by HYPE, ONDO, EVA, and NIGHT.

Hyperliquid‘s HYPE was up 1,519% from its launch price at the time of the survey’s publication on July 21st. Ondo Finances ONDO followed at 101.4%, with EverValue Coin (EVA) and Midnight Network (NIGHT) up a more modest 20.3% and 16.5% respectively.

These figures are revealing, as we can see that even among those that are up, only a small handful showed outsized performance, with six of the eight achieving double-digit increases at best. Its worth noting that HYPE was also listed in the new S&P Pantera Digital Asset Index, which excluded many high-performing crypto assets, including Bitcoin.

Why the Decline?

CryptoRank states that sell-offs, thin liquidity, and regulatory uncertainty were the main causes of major drawdowns in these projects, although the market has also observed major crashes due to exploits and other factors in the last two years.

Only 7.1% of Tokens Launched Since 2024 Are Still in Profit

Out of 113 projects with a market capitalization above $100M, only 8 are trading above their TGE price, while 105 are already in the red.

This highlights how difficult it has been for newly launched tokens to sustain…

— CryptoRank.io (@CryptoRank_io) July 21, 2026

The tokens studied spanned a wide range of niches in the crypto industry, including DeFi, gaming, and various infrastructure projects. The findings come as the broader market recovers, with bitcoin climbing above $66,000 this week on higher ETF inflows and weaker US inflation data.

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