McDonald's “Virtual Restaurants” Are Coming Soon To The Metaverse
Trademark filings raise questions on how McDonalds intends to position itself in the Metaverse. On Wednesday, trademark attorney Josh Gerben tweeted that McDonalds has filed ten trademark applications in relation to the Metaverse. Gerben said the filings indicate the fast-food giant has plans to bring a “virtual restaurant” offering both “actual and virtual goods.” McDonalds is headed to the metaverse. The company has filed 10 (TEN!) trademark applications indicating it plans to offer “a virtual restaurant featuring actual and virtual goods” and “operating a virtual restaurant featuring home delivery.” Virtual goods in the Metaverse are an established trend, for example, in gaming items or clothing for avatars. But virtual food is unheard of till now. Corporations are jumping headfirst into the Metaverse Much like NFTs, the Metaverse is a highly divisive topic. While some call it a natural evolution of the internet, others envision it as a dystopian nightmare. Indeed, the now-infamous video of Mark Zuckerberg introducing Meta‘s take on the concept has drawn widespread criticism from pundits and the general public alike. But then again, wasn’t the same said about the internet in the 1970s？ Whatever your position on the matter, Silicon Valley, flanked by big corporations, is pushing ahead with their centralized versions regardless of public resistance.