Bob Iger, a supporter of the metaverse, has announced a surprise return to his former role as CEO of Disney, succeeding now-former CEO Bob Chapek.
While Iger is best known as the CEO of the global entertainment conglomerate for 15 years, the Disney executive rose to prominence in the crypto community after becoming a director, adviser, and investor in Genies, a digital avatar platform powered by Dapper Labs' Flow blockchain.
“I am thrilled to join the Genies Board of Directors to assist Akash Nigam and company in empowering humans to create the'mobile apps of Web3': avatar ecosystems,” Iger said at the time.
On December 28, Iger was still an executive and board chairman at Disney when the company filed for a metaverse-related patent.
The patent was for a “virtual-world simulator in a real-world venue,” which would allow visitors to Disney theme parks to use mobile phones to generate and project personalized 3D effects onto nearby physical spaces, such as walls and other objects, according to the filing.
Disney, on the other hand, stated at the time that there were “no current plans” to use the “virtual-world simulator” patent, and the company has yet to announce any products related to the patent.
However, according to the Hollywood Reporter, Iger's return will be only temporary, with Iger agreeing to serve as Disney's CEO for the next two years.
During his new term as CEO, Iger will reportedly work with the board to set the company's strategic direction and to develop a successor.
Throughout the year, Disney has continued to work on projects involving the metaverse, nonfungible tokens (NFTs), and blockchain in his absence.
Disney began hiring a principal counsel in September to work on transactions involving NFTs, the metaverse, blockchain, and decentralized finance (DeFi).
We are looking for someone who can provide “full product life cycle legal advice and support for global NFT products” and ensure they comply with all current laws and regulations on US soil and around the world.
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