Official Trump [TRUMP] extended its broader downtrend this week, with the memecoin trading near the key $1.50level as bearish momentum continued to weigh on its price.
The decline stands in stark contrast to the financial performance of U.S. President Donald Trumps broader crypto ventures.
A Reuters analysis of financial disclosures found that Trump received more than $1.4 billionfrom Trump-family crypto ventures in 2025, including income linked to World Liberty Financial and the TRUMP memecoin.
TRUMP struggles to reverse bearish price trend
At press time, TRUMP was trading around $1.53on Binance, placing the memecoin within touching distance of the psychologically important $1.50level.
The 12-hour chartshowed a sustained bearish structure stretching back to May. After trading around $2.50in early May, TRUMP recorded a series of lower highs and lower lows, interrupted by a brief rally towards $2.40in June.
That recovery proved short-lived, however, as sellers regained control and pushed the token steadily lower.
Source: TradingView
TRUMPs Relative Strength Index [RSI] stood at 35.67, indicating that bearish momentum remained dominant. However, the indicator was approaching the oversold threshold of 30, potentially making the $1.50region an important area to watch for buyers.
A decisive breakdown below this level could reinforce the existing bearish structure. Conversely, holding $1.50could provide a base for an attempted short-term recovery.
Trumps crypto ventures generated $1.4B in 2025
The weak performance of TRUMP comes as new financial disclosures shed more light on the scale of Trumps earnings from crypto-related businesses.
According to Reuters, Trump received more than $1.4 billionfrom his familys crypto ventures in 2025, including World Liberty Financial and the TRUMP memecoin.
The analysis also found that his disclosed holdings of traditional stocks and bonds increased at least fourfold during the year. It was estimated to range from $703 millionto $2.6 billionby the end of 2025.
Reuters could not establish precisely how much of Trumps crypto-derived income was subsequently invested in traditional financial assets.
The findings nevertheless highlight a divergence between the financial success of Trump-linked crypto businesses and the recent market performance of the TRUMP token.
Can TRUMP defend the $1.50 level？
TRUMPs next significant test may now come around the $1.50support area.
The tokens inability to sustain previous recoveries has maintained the broader bearish structure. At the same time, an RSI below 40 suggests buyers have yet to regain meaningful momentum.
However, with the RSI moving closer to oversold territory, selling pressure could begin to weaken if buyers defend $1.50. Any recovery would first need to reverse the pattern of lower highs that has characterised TRUMPs decline since its June spike.
Meanwhile, Trump‘s name is set to be associated with another financial entity beyond crypto. The U.S. Mint is preparing an official $1 coin featuring President Donald J. Trump as part of the country’s 250th anniversary commemorative programme, with public availability expected later this year.
The physical coin is unrelated to the TRUMP memecoin or Trump‘s crypto ventures. However, its release further extends Trump’s presence across both traditional and digital financial products, even as the TRUMP token continues to struggle for momentum.
The Reuters report itself does not appear to have triggered the tokens decline, which began well before its publication.