Henkell Freixenet Bets On Growth Segments To Reignite Sparkling Wine
dpa/picture alliance via Getty Images Germany-based drinks producer, Henkell Freixenet, had a flat 2025 as revenue grew by just 0.5%—but showing stability given a contracting global market for wines and sparkling wines. With economic and structural challenges continuing to shape 2026 the company said the year “will also be demanding as developments in the first few months of the year have already shown.” Revenue in 2025 reached €1.25 billion ($1.46 billion) in what the company called “a challenging market with declining performance in some segments and significant currency effects.” Despite this, the market leader in sparkling wine held its ground and saw its Mionetto brand outpace growth in the prosecco market. Also helping has been a drive to internationalize, with the opening of three new subsidiaries in Argentina, Croatia, and Ireland last year. Currently, the groups revenue is led by Western Europe with 32%; DACH, or German-speaking Europe with 27%; the Americas (21%), and Eastern Europe (18%); with Asia-Pacific and the rest of the world accounting for 2%. Andreas Brokemper, CEO of Henkell Freixenet, said in a statement: “The global sparkling wine and wine market declined in 2025, yet certain sub-segments—including prosecco, crémant, non-alcoholic sparkling wines, and aperitifs—grew. We strengthened our core brands and