XRP News Today: 44 Million Rakuten Pay Users Get Direct Access to XRP in Biggest Japan Rollout Yet
The post XRP News Today: 44 Million Rakuten Pay Users Get Direct Access to XRP in Biggest Japan Rollout Yet appeared first on Coinpedia Fintech News RippleX has announced that users of Rakuten Wallet can now convert Rakuten Points directly into XRP, trade it in-app, and spend it across more than 5 million merchant locations, marking one of the largest real-world retail deployments of XRP to date. The rollout connects a massive consumer ecosystem, over 44 million Rakuten Pay users, and roughly $23 billion worth of loyalty points, with direct access to XRP, effectively bridging rewards, trading, and payments into a single flow. The company explained, “Users who hold XRP can directly charge it into Rakuten Cash from within our app. Once charged, it can be used through Rakuten Pay at affiliated merchants or on Rakuten Ichiba.” For beginners, it added, “You can buy XRP using Rakuten Points… XRP now has a point of connection with the Rakuten ecosystem.” For years, crypto adoption has struggled to move beyond trading platforms. What Rakuten is doing changes that dynamic; users can now enter crypto using familiar reward points and immediately spend them in real-world scenarios. A Strategic Shift in Japans Tech Landscape This development builds on plans revealed