T-Mobile Takes Its Golf-Tech Ambitions Deeper Inside The Ropes
On the ninth hole of the final round of the CJ Cup Byron Nelson at TPC Craig Ranch earlier this month, Wyndham Clark found himself in an extended rules debate after his tee shot picked up mud in the fairway and questions arose over whether he was entitled to relief from standing water. The ruling process, which included a failed appeal, stretched on for several minutes as Clark consulted officials about the situation. “Im at Craig Ranch and was literally 50 feet from this. I could have binge watched a season of in the time this took,” one spectator joked on X. Rules deliberations that drag on have become a growing frustration for players waiting on the group ahead of them and spectators annoyed by how long action takes to resume. T-Mobile and the USGA are hoping to smooth that out as part of a new multiyear partnership that will integrate the wireless carrier deeper into championship operations at the U.S. Open and U.S. Womens Open. The Bellevue, Washington-based wireless carrier has been steadily increasing its investment in golf over the past several years, including through its existing partnership with the PGA Championship. The deal integrates the provider into multiple layers of championship