ElevenLabs Expands to Madrid, Targets Spanish AI Market
ElevenLabs, the generative AI company valued at $11 billion after its February 2026 Series D funding, is opening a new office in Madrid as part of its push to deepen its footprint in Spain. The company, known for its advanced voice AI solutions, will scale its local sales and engineering teams to help Spanish firms integrate AI into their operations. The move underscores Spains strategic importance in the AI voice market. Spanish is the second most spoken native language globally, with 520 million speakers, and Spain itself boasts a linguistically diverse population, including speakers of Catalan, Galician, and Basque. According to ElevenLabs, this diversity demands AI solutions that go beyond generic platforms, offering regionally tailored language models with precise pronunciation and intonation. “Most large Spanish companies have already piloted AI projects,” ElevenLabs noted in its announcement, “but the challenge now is scaling these initiatives into full production.” Enterprises such as MediaMarkt, Santa Lucía Seguros, and eDreams ODIGEO are already leveraging ElevenLabs‘ flagship platform, ElevenAgents, to automate customer interactions across multiple languages and channels. For example, eDreams ODIGEO, one of Europe’s largest travel subscription platforms, uses the technology to handle millions of customer interactions in five languages, achieving double-digit improvements in resolution speed