UN: Ad spending tops $1T but AI risk fueling misinformation
Tech UN: Ad spending tops $1T but AI risk fueling misinformation Global advertising spending topped $1 trillion annually, according to the United Nations (UN), but the untapped power of major brands to shape the future of artificial intelligence (AI) could fail to act and deepen global information integrity. In a new brief, the UN, together with the Department of Global Communications and the Conscious Advertising Network, reiterated that unchecked AI adoption in advertising can accelerate risks across the whole digital information ecosystem. The brief, titled “Strengthening Information Integrity: Advertising, Artificial Intelligence and the Global Crisis,” noted that the advertising sector plays a significant role in how information flows online, with its “spending decisions influencing which content is produced, amplified and monetised.” As AI tools become more popular and embedded in content generation and media buying, the risk of spreading false information may increase. “People are increasingly relying on AI to make decisions and shape their understanding of the world without the literacy or information needed to assess its safety and reliability. These dynamics are compounded by the use of AI to create and distribute false and hateful content at scale, contributing to a broader erosion of trust in information sources,” the UN warned. “Advertising may