YouTube sees ‘incredible potential’ in NFT video sales despite backlash threat - BitcoinEthereumNews.com
YouTube is looking at NFT integrations to provide new methods for creators to engage with fans and develop additional revenue streams. The news comes just a few weeks after YouTube CEO Susan Wojcicki hinted that the platform can use Web3 “as a source of inspiration” for growth and possibly adopt NFTs on the website. In a Feb. 10 blog post, YouTubes Chief Product Officer Neal Mohan outlined a long list of new products, tools and features that the firm intends to roll out in 2022, with Web3 tech, blockchain, NFTs and the Metaverse all getting mentioned. Mohan stated that YouTube is actively seeking out new ways to provide additional support and options for its two million partnered creators after receiving feedback from the community. After referencing that creators often struggle with coming up with new content ideas or figuring out what will be successful on the platform, Mohan pointed to Web3 tech such as NFTs as a potential solution: “Web3 also opens up new opportunities for creators. We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, theyll be able to collaborate on new projects and make money in ways not previously possible.” In potential ways that