Starbucks закрывает свою программу вознаграждений Odyssey Beta NFT — вернется ли она?
Coffee giant Starbucks announced Friday that it is shutting down its Starbucks Odyssey Beta platform, which provided NFT-based rewards minted on Ethereum scaling network Polygon. Starbucks will close the Odyssey Beta platform on March 31, with platform quests available until March 25. The Starbucks Odyssey Discord server will shut down sooner on March 18. There‘s no clear indication of a planned return for Starbucks’ NFT foray. “The Starbucks Odyssey Beta must come to an end to prepare for what comes next as we continue to evolve the program,” an official FAQ reads. The FAQ continues to note that Starbucks is “working to have a place for members to connect in the future,” but makes no suggestion that the platform will return in its current form—or that an “evolved” version will ultimately emerge. “While the Starbucks Odyssey Beta program is ending, we are excited for you to see what comes next and are grateful for your consistent engagement and feedback,” the FAQ also reads. “We are thankful to have had this opportunity to test into these different ways of driving community and loyalty at Starbucks and we look forward to bringing these learnings to a broader audience.” Starbucks Odyssey launched in closed beta in late 2022,