According to researchers at Guerilla Buzza, companies are focusing on token sales and paying attention to short-term growth spurts instead of long-term ones, thus neglecting to prioritize a solid marketing platform.
Among the top 10 crypto projects, BNB Chain is the project that updates the most blog posts with 59 articles posted this year. In 2nd place is Polygon with 36 posts followed by Cardano with 12 posts.
The paper claims that their research method is “simple” but “labor-intensive”. First, the researchers manually checked the respective websites of the top 1,000 crypto projects to see if they had blogs. From there, they assess the number of articles published in recent years and check how many new blog posts have been published between the beginning of 2023 and the present.
The number of articles by crypto projects.
The report also shows that Medium is the most popular website chosen by projects to host blogs. However, experts say Medium is not the best platform for companies looking for long-term growth. Specifically, by relying on the Medium platform, companies are driving Medium's traffic and growth instead of their own.
“Excellent SEO capabilities and high domain authority score are the criteria that make Medium the choice for crypto companies, but companies are focusing on short-term benefits instead of long-term benefits. sustainable in the long run”.
From the beginning of 2023 until now, investors still have to face fraudulent crypto projects. One of the most popular forms of scam right now is rug pull. This is a concept that refers to well-planned cryptocurrency scams, issuing digital assets on centralized exchanges (CEX) or decentralized exchanges (DEX), and waiting for investors to buy those assets. push prices up. After that, the project leaders withdraw all or part of the liquidity, discharge all digital assets at a high price to gain more profit, and then hold the money of users “highly running away”.
Recently, the Math Lady meme coin project was exposed as a scam. Specifically, Math Lady (MATH) set up a Twitter account and was advertised by a celebrity with 4.1 million followers. Then, on the project's Twitter page, a giveaway is organized to increase interaction. The audience that this project is targeting is holders of NFT Nakamigos priced at 0.3 ETH on OpenSea.
According to on-chain data, there are about 110,000 USD in ETH sent to MAT. Soon after, the person behind this project took all that ETH and deleted the social networking sites. However, soon after, ZachXBT, who was dubbed the Blockchain detective, singled out Nazaré Amarga's account as the person behind everything when he discovered the tattoo of the Binance account that Nazaré Amarga posted on Twitter. After being discovered, Nazaré Amarga asked ZachXBT to refund the money to the victims. ZachXBT also realized that Nazaré Amarga did not know how to do Blockchain transactions when he mistakenly sent money to the same wallet twice.