Ever played a game online and spent hours creating your avatar？ Well, weve all been there and done that. In a digital world, we express ourselves through the characters we create online. Now with virtual realities and other immersive digital experiences continue to surface, our online appearances will only become more vital. So, to meet the needs of this emerging space and create more immersive digital metaverses, an entire industry is taking shape. This is the digital fashion industry.
What is Digital Fashion？
Digital fashion refers to garments, outfits, accessories, and even wearables that are created for and exist only in virtual worlds. The best example of digital fashion would be the trendy outfits available in mobile games like PUBG. Created on advanced software these virtual garments are three-dimensional and look extremely realistic.
Though this is still an emerging industry, there are several digital fashion designers dedicated to creating impeccable pieces of clothing for the virtual world. Now, combine blockchain technology with digital fashion, and just like that, we have a world of new opportunities waiting to be explored. These virtual garments can be created and traded on blockchain networks, converted to NFTs, and creators can benefit from the transparency and security of blockchain.
In February 2021, the world witnessed its first Crypto Fashion Week, where virtual garments were exhibited and industry experts held discussions across the future of the space.
The Need for Digital Fashion
Why do we even need digital fashion in the first place？ Well, the answer is simple. Digital fashion opens a world of new opportunities for designers, creates new experiences online, and also makes real-world fashion more sustainable. Here are some use-cases.
Fashion is an industry where almost all profits go to the top 20 players. But, with digital fashion, this can change. All users including newbies can compete in the global marketplace. For instance, if a designer creates an amazing piece of virtual clothing, they can convert it into an NFT, directly sell it to game developers or even license other designers to use it globally. This will not only give them profits but also recognition.
Designers can also combine their 3D digital couture prototypes with augmented reality for buyers to try different pieces of clothing on themselves virtually before actually finalizing one. This makes the fashion industry more sustainable by cutting out on fabric and material needed for actually creating all these outfits.
Digital fashion will play an important role in creating immersive online experiences. It creates an environment where designers and brands can collaborate with each other to create digital metaverses and digital marketplaces.
Developers will be able to directly interact with designers to buy virtual merchandise, outfits, and goods for their games. Today, developers have to wait for months before they can get all the licensing done.
All of this is just the start and this industry has a lot more to offer. To cater to this emerging industry, weve seen a few platforms emerge in recent times. The most popular of them all is DIGITALAX.
What is DIGITALAX？
DIGITALAX is a one of a kind, digital-only fashion NFT platform. It is built on the Ethereum blockchain and aims to take digital fashion to real-world users with its innovative technology. It is also an open-source digital fashion toolkit, allowing designers, brands, studios to seamlessly and sustainably onboard into the digital fashion space.
This platform is on a mission to create a full-fledged ecosystem for digital designers and consumers. It allows designers to create exclusive pieces of clothing that can easily be deployed on digital content platforms. It also brings NFT applications into this world to create scarcity and enable innovation.
DIGITALAX has partnered with over 30 designers from across the globe to create rare outfits. These outfits are listed on the platform as NFTs and sold through their marketplace, where Players can take the items directly into different gaming and content platforms, with a strong focus on modded culture, under their esports platform, ESPA.
On DIGITALAX, along with outfits that are parent NFTs, there are also child NFTs in the form of patterns, materials, or textures. This allows multiple designers to collaborate on a single project where one of them provides the texture, one provides the pattern and the other provides the style of garment. When the final product is sold as an NFT, each of them receives a share of the sale. This is called “fractional garment ownership”, pioneered by DIGITALAX. To create transparency in pricing, DIGITALAX has created a DOF sheet that lists the dynamic pricing of these child NFTs.
By combining blockchain technology with digital fashion, this platform provides new and innovative ways for designers and creators of digital fashion to earn recognition and profits.
Closing Thoughts
Digital Fashion is a promising new industry that opens new possibilities for designers as well as consumers. It could make online interactions, games, and content better and much more interesting for users. And, a platform like DIGITALAX could take digital fashion to the next level and create new opportunities for designers and brands globally.