Celebrity liquor brands grow from Rock, Kendall Jenner, Ryan Reynolds
Финансы Знаменитые алкогольные бренды вырастают из Рока, Кендалла Дженнера, Райана Рейнольдса. 59 секунд назад Биткойн Эфириум Новости Mark Wahlberg showcases his Flecha Azul Tequila at Palms Casino Resort in Las Vegas, June 15, 2023. As more drinkers seek out luxury spirits, a growing number of celebrities are using their star power, and cash, to elevate premium liquor brands. Volume sales of spirits brands at the top end of the distilled spirits market increased 4% last year from the year before, according to the Distilled Spirits Council of the United States. Consumers willingness to spend more on premium bottles has led to booming sales of liquors such as tequila, which rose 21% in 2022 from the prior year. связанные новости инвестирования As shoppers shell out for pricier bottles, the high-end spirits business has become an enticing venture for those with the right capital and celebrity, said Chris Swonger, president and CEO of DISCUS. “Celebrity-owned spirit brands have been around for a while,” Swonger said. “But certainly, the increased consumer interest in great distilled spirits has excitedly generated a lot of celebrity engagement and enthusiasm in recent years.” DISCUS tracks celebrity-affiliated brands and said it has counted several dozen on market. From movie stars to athletes, models and musicians, celebrities of all types



