The multi-year agreement between Australian FX and CFD exchange Axis and Premier League winner Manchester City has been extended. Additionally, Axis now has the ability to support the Manchester City women's squad. In 2020, Axi, formerly known as AxiTrader, was named the English Premier League club's “Official Online Trading Partner.”
The partnership's increase corresponds with the company's new identity and ongoing expansion across the more than 100 nations in which they do business. Axi expects that the funding will increase dealers' access to their services on a worldwide scale.
Sponsorship Benefits
Axis will become more visible as part of the partnership deal through a variety of marketing platforms. This will apply to both the men's and women's squads at Manchester City as well as the organization's gaming activities. The dealer will also have access to the athletes' events, seats, and multimedia rights on matchday.
Axis will also profit from being present inside both Academy Stadium and Etihad Stadium.
Ambitious Approach and Success-Orientedness
“Over the course of our three-year partnership, we've grown a great relationship with City Football Group,” said Hannah Hill, Head of Brand and Sponsorship at Axi. We know that our companies are both extremely bold and steadfastly committed to success, so we had no qualms in wanting to expand our collaboration and see where the relationship can go.
The alignment of our brands when it comes to “finding an edge” has been one of the partnership's defining characteristics. For example, while City is focused on gaining a competitive edge on the field while also embracing innovation both on and off the field, Axi is committed to breaking new ground with innovative products and services, one of which is Copy Trading.
“From a commercial perspective, the relationship has been extremely successful,” said Louis Cooper, Chief Business Officer at Axi. “Our global alignment with Manchester City's brand and global fanbase has elevated our position in the market.”
About Axi
Axi is the trade brand of AxiCorp Financial Services Pty Ltd, a collection of businesses governed by the Australian Securities & Investment Commission and the Financial Conduct Authority of the UK.
In 2019, the business received associate status with the Financial Commission, making Axi's dealers eligible for reimbursement of up to €20,000 per filed claim and having access to all of the commission's conflict settlement services.
Conclusion
The marketing deal will give Axi greater exposure across Manchester City's men's and women's teams, as well as the club's digital activities. The extended collaboration between Axi and Manchester City is a smart move to boost brand recognition worldwide.
The partnership has succeeded for both parties, and Axi's in-stadium presence across the Etihad Stadium and Academy Stadium will undoubtedly increase brand exposure. Axi's ongoing dedication to innovation aligns with Manchester City's strategy to gaining a competitive edge on and off the field.
The collaboration with Manchester City is a major step in Axis' progress toward becoming a reputable and well-known brand in the financial services sector as it grows its controlled company internationally.
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