Broker OANDA rebrands and introduces cryptocurrency trading in the US marketplace

요약:Thanks to the revolutionary method, users within the United States can now trade spot cryptocurrencies on Paxos' itBit marketplace via the OANDA mobile app.

For consumers in the United States, OANDA, a long-standing participant in the multi-asset retail trading market, has added cryptocurrency trading functionality to its system. The broker stated on Friday that it had partnered with Paxos, a licensed blockchain infrastructure business, to debut its cryptocurrency trading service.

Users residing in the United States could now trade spot cryptocurrency on Paxos' itBit platform using the OANDA smartphone application thanks to the promising technology, the broker said.

Jessica Beckstead, the CEO of OANDA within North America, commented:

“The decision to add crypto access to OANDAs popular forex trading platform was made in response to the needs of active traders—giving them the ability to trade according to their personal style is key,”

The brokerage, which is headquartered in Canada, revealed its collaboration with Paxos to create a cryptocurrency exchange platform over a month prior to the debut.

According to OANDA, their platform now includes a cryptocurrency trading capability: “to give investors easy access to crypto alongside their existing forex portfolios in a secure environment.”

OANDA's Rebranding

OANDA announced last week's launch of a new brand image. Nevertheless, the broker's homepage currently features the new logo. Additionally, OANDA, which further provides currency data and analysis services, said the action demonstrates its dedication to enabling more intelligent trading for its clients.

OANDA's new appearance and feel exemplifies the business' dedication to placing customers' needs first, according to the broker. It included, “The core focus of OANDAs brand evolution is to empower traders with the right tools so they can trade smarter.”

A New Stage of Development

Gavin Bambury, CEO of OANDA, commented on the launch and said that more Americans are looking to have access to cryptocurrency.

The requirement to produce “a unified trading experience” for savvy investors and active dealers by incorporating digital commodities into their strategies. Bambury stated, “Our partnership with Paxos continues that growth trajectory as its regulated blockchain infrastructure allows us to provide our clients [with] access to crypto trading, so they have a fast and secure route to the digital economy,”

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