On August 10th, the metaverse project Highstreet announced a collaboration with the fashion brand PHANTACi under Jay Chou's management. They will establish a partnership to introduce a unique area named “PHANTACi Peninsula” within the Highstreet World. This area will offer fans an innovative interactive experience, including distinctive virtual world landmarks, limited-edition merchandise, and special discounts for PhantaBear holders.
Currently, both the Highstreet and PHANTACi teams are collaborating on designing residences within the PHANTACi Peninsula. These residences will be sold through an initial residential offering.
Previously, the CEO of Highstreet confirmed on Twitter Space that a collaboration with Jay Chou was in the works.
Highstreet is a VR digital business center metaverse aiming to reimagine e-commerce and retail in the Metaverse and Web3 era. The project envisions not only native crypto brands but also various traditional brands participating in the Highstreet metaverse world. By tokenizing products into “virtual” items, Highstreet integrates traditional brands into the blockchain-based realm, offering users a transformative experience of shopping in the metaverse.
Highstreet has garnered investments from well-known institutions such as Binance Labs, Animoca Brands, Mechanism Capital, NGC, and more.