First of Its Kind Targeted Advertising in the Metaverse – Press release Bitcoin News - BitcoinEthereumNews.com
प्रेस विज्ञप्ति प्रेस विज्ञप्ति। Adshares protocol and blockchain analytic platform cookie3 has anounced the Strategic Partnership aiming to create convenient marketing tools with accurate targeting and audience segmentation across the metaverse. का एकीकरण cookie3s analytics platform solutions with the Adshares protocol focuses on providing accurate tools for the marketing purposes of companies that want to reach their potential customers in the metaverse. The first joint implementation will enable ad targeting in Decentraland, allowing advertisers to target their campaigns even more precisely. Soon, a configuration panel will be introduced that will enable the user to select the specific land on which the ad should be displayed. Adshares will also add interest categories for audiences. These solutions will make campaigns much more effective. Metaverse behavioural analytics by cookie3 However, one question remains open – diversification of targeting audience. How exactly to convey the well-known analyzing targeting methods similar to Google algorithms from web2 to web3 realm？ Representing the virtual world as interconected items based on blockchain, the Cookie3 team skillfully utilized one of the central elements in the metaverse for their data engine – that is, NFTs. Using artificial intelligence and machine learning to process the aggregated information from NFTs, tokens and smart contracts, interpreting the