Hong Kong's Regal Hotels Announces Entry into Metaverse with Project MetaGreen
Hong Kongs Regal Hotels Group has announced its entrance into the metaverse with project MetaGreen, scheduled for completion by October 2022. Regal Hotels has said that MetaGreen is a project to build an environmental, social and governance (ESG) themed plot of “LAND” in Animoca Brands subsidiary, The Sandbox - a decentralised gaming virtual world. Regal Hotels has purchased a group of individual lands merged into a larger parcel or “estate” LAND NFT to create MetaGreen. It will be the first green city metropolis ecosystem where people can harness blockchain, tokenisation, GameFi, play-to-earn and non-fungible tokens (NFTs). The Sandbox announced in January that it has created Mega-City - a cultural hub - following a successful partnership with multiple Hong Kong partners from various sectors. It said that the partners joined The Sandboxs virtual real estate by acquiring LAND NFTs similar to the one secured by Regal Hotels in the open metaverse. Prominent partners include Hong Kong tycoon Adrian Cheng, alternative investing leader Sun Hung Kai s pioneering decarbonise-to-earn model will be released in the coming months. Regal hotels also has plans to invite additional ecosystem partners to join its initiative. Last week, Animoca Brands entered a joint venture with Planet Hollywood Group. Blockchain.News reported that MetaHollywood aims