How A Women’s Suiting Startup Has Navigated The Past Three Years
When I met Annabel Gatto, Founder and CEO of Suitably, in February of 2020, I began digging into the formal workwear market. I was about to publish a story right here a month later, where I was going to tell you that – despite offices having become more casual over the prior decade – 54 percent of hiring managers in Miami, New York City, and Washington, D.C. wanted to see candidates wearing suits to interviews and even tech companies thought jackets were appropriate for an interview. At that time, I also validated that for business occasions when suiting isnt technically necessary, wardrobe choices can be more difficult for women than men, either because of fashion decisions to be made or because women feel suiting connotes authority they otherwise may be perceived as lacking. Given all of this, I was excited about Suitably‘s entrance into the market. Unlike the older Theory or the newer Suitsupply, it immediately resonated with me as a reflection of a new way of working and living. From the beginning, the brand has leveraged innovative fabric that’s high quality, seasonless and machine-washable, relies on stretch, and is travel-ready with wrinkle-resistance. While it didn‘t make sense to publish the story on